This is the International website of Mercedes-Benz AG.
Visitors from the U.S., please visit our U.S. website
www.mbusa.com.
Privacy statement valid for the website mercedes-benz.com
The controller as per the EU General Data Protection Regulation (GDPR) is:
Mercedes-Benz AG ("We")
Mercedesstraße 120
D-70372 Stuttgart
Germany
Email:
dialog@mercedes-benz.com
Joint controllers for the correspondingly marked webpages of the
Mercedes-Benz Community within the EU General Data Protection Regulation
(GDPR) are:
Mercedes-Benz AG
Mercedesstrasse 120
D-70372 Stuttgart
Germany
Phone: +49 7 11 17-0
E-mail: community_support@mercedes-benz.com
Mercedes-Benz Heritage GmbH
Mercedesstrasse 100
D-70372 Stuttgart
Germany
Phone: +49 711-17 30 000
E-Mail: classic@mercedes-benz.com
The specific privacy statement for the Mercedes-Benz Community can be
found on
this page.
Data protection officer:
Mercedes-Benz Group entities:
Mercedes-Benz Group AG
Chief Officer Corporate Data Protection
HPC W079
70546 Stuttgart
Email:
data.protection@mercedes-benz.com
1. Data protection
We appreciate you visiting our website and your interest in the products we
offer. Protecting your personal data is very important to us. In this
Privacy Policy, we explain how we collect your personal information, what we
do with it, for what purposes and on what legal foundation we do so, and
what rights you have on that basis. We will also refer you to
Mercedes-Benz's Data Protection Policy:
Mercedes-Benz Data Protection
Policy
Our Privacy Statement on the use of our websites and the Mercedes-Benz Data
Protection Policy do not apply to your activities on the websites of social
networks or other providers that can be accessed using the links on our
websites. Please read the data protection provisions on the websites of
those providers.
2. Collecting and processing your personal
data
a. Whenever you visit our websites, we store certain information
about the browser and operating system you are using; the date and time of
your visit; the status of the interaction (e.g. whether you were able to
access the website or received an error message); the usage of features on
the website; any search phrases you entered; how often you visit individual
websites; the names of the files you access; the amount of data transferred;
the Web page from which you accessed our website; and the Web page you
visited after visiting our website, whether by clicking links on our
websites or entering a domain directly into the input field of the same tab
(or window) of the browser in which you have our websites open. In addition,
we store your IP address and the name of your Internet service provider for
seven days. This is for security reasons; in particular, to prevent and
detect attacks on our websites or attempts at fraud.
b. We only process other personal data if you provide this data,
e.g. as part of a registration, contact form, chat, survey, price
competition or for the execution of a contract, and even in these cases only
insofar as this is permitted to us on the basis of a consent given by you or
in accordance with the applicable legal provisions (see section 7).
c. You are neither legally nor contractually obligated to share
your personal information. However, certain features of our websites may
depend on the sharing or personal information. If you do not provide your
personal information in such cases, you may not be able to use those
features, or they may be available with limited functionality.
3. Purposes of use
a. We use the personal information collected during your visit to any
of our websites to make using them as convenient as possible for you and to
protect our IT systems against attacks and other unlawful activities.
b. If you share additional information with us – for example, by
filling out a registration form, contact form, chat, survey, contest entry
or to execute a contract with you – we will use that information for the
designated purposes, purposes of customer management and – if required – for
purposes of processing and billing and business transactions within the
required scope in each instance.
c. For other purposes (e.g. display of personalized content or
advertising based on your usage behaviour), we and, if applicable, selected
third parties, use your personal data if and to the extent you give your
consent through our consent management system. You will find further
information and decision-making options under "Settings" in the footer at
the bottom of the website.
d. In addition, we use personal data to the extent that we are legally
obliged to do so (e.g., storage for the fulfilment of commercial or
tax-related retention obligations, release in accordance with official or
judicial orders, e.g. to a law enforcement authority).
4. Transfer of Personal Information to Third
Parties; Social Plugins; Use of Service Providers
a. Our websites may also contain an offer of third
parties. If you click on such an offer, we transfer data to the respective
provider to the required extent (e.g. information that you have found this
offer with us and, if applicable, further information that you have already
provided on our websites for this purpose).
b. When we use social plug-ins on our websites from
social networks such as Facebook and Twitter, we integrate them as
follows:
When you visit our websites, the social plug-ins are deactivated, i.e. no
data is transmitted to the operators of these networks. If you want to use
one of the networks, click on the respective social plug-in to establish a
direct connection to the server of the respective network.
If you have a user account on the network and are logged in when you
activate the social plug-in, the network can associate your visit to our
websites with your user account. If you want to avoid this, please log out
of the network before activating the social plug-in. A social network cannot
associate a visit to other Mercedes-Benz websites until you have activated
an existing social plug-in.
When you activate a social plug-in, the network transfers the content that
becomes available directly to your browser, which integrates it into our
websites. In this situation, data transmissions can also take place that are
initiated and controlled by the respective social network. Your connection
to a social network, the data transfers taking place between the network and
your system, and your interactions on that platform are governed solely by
the privacy policies of that network.
The social plug-in remains active until you deactivate it or delete your
cookies (see section 5.d).
c. If you click on the link to an offer or activate
a social plug-in, personal data may reach providers in countries outside the
European Economic Area that, from the point of view of the European Union
("EU"), may not guarantee an "adequate level of protection" for the
processing of personal data in accordance with EU standards. Please remember
this fact before clicking on a link or activating a social plug-in and
thereby triggering a transfer of your data.
We also use qualified service providers (e.g., IT service providers,
marketing agencies) to operate, optimize and secure our websites. We only
pass on personal data to the latter insofar as this is necessary for the
provision and use of the website and its functionalities, for the pursuit of
legitimate interests, to comply with legal obligations, or insofar as you
have consented there to (see section 7). You will find more information
regarding recipients of personal data in our consent management system under
"Settings" in the footer at the bottom of the website.
5. Cookies
a. Cookies may be used when you are visiting our
websites. Technically, these are so-called HTML cookies and similar software
tools such as Web/DOM Storage or Local Shared Objects (so-called "Flash
cookies"), which we collectively refer to as cookies.
b. Cookies are small files that are stored, and later read out,
on your desktop, notebook or mobile device while you visit a website.
Cookies make it possible, for example, to determine whether there has
already been a connection between the device and the websites; take into
account your preferred language or other settings, offer you certain certain
functions (e.g. online shop, vehicle configurator) or recognize your
usage-based interests. Cookies may also contain personal data.
c. Whether and which cookies are used when you visit our
websites depends on which areas and functions of our websites you use and
whether you agree to the use of cookies that are not strictly, typically for
technical reasons, required in our Consent Management System. You will find
further information and decision-making options under "Settings" in the
footer at the bottom of the website.
d. The use of cookies also depends on the settings of the web
browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari,
Mozilla Firefox). Most web browsers are preset to automatically accept
certain types of cookies; however, you can usually change this setting. You
can delete stored cookies at any time. Web/DOM storage and local shared
objects can be deleted separately. You can find out how this works in the
browser or device you are using in the manual of the learner.
e. The consent to, and rejection or deletion of, cookies
are tied to the device and also to the respective web browser you use. If
you use multiple devices or web browsers, you can make decisions or settings
differently.
f. If you decide against the use of cookies or delete
them, you may not have access to all functions of our websites or individual
functions may be limited.
6. Security
We take technical and organizational security measures in order to protect
your information managed by us from being tampered with, lost, destroyed or
accessed by authorized individuals. We are continuously improving our
security measures in line with technological advancements.
7. Legal Foundations for Data Processing
a. If you have given us your consent to process your personal
information, then that is the legal foundation for processing it
(Art. 6, para. 1, letter a, of the EU's General Data Protection
Regulation, or GDPR).
b. Art. 6, para. 1, letter b, of the GDPR is the legal basis for
processing personal information for the purpose of entering into a contract
or performing a contract with you.
c. If processing your personal information is required to
fulfill our legal obligations (e.g. data retention), we are authorized to do
so by Art. 6, para. 1, letter c, of the GDPR.
d. Furthermore, we process personal information for
purposes of protecting our legitimate interests as well as the interests of
third parties in accordance with Art. 6, para. 1, letter f of the GDPR.
Examples of such legitimate interests include maintaining the functionality
of our IT systems as well as the (direct) marketing of our products and
services (to the extent not covered by your consent) and those of third
parties and the legally required documentation of business contacts. As part
of the consideration of interests required in each case, we take into
account various aspects, in particular the type of personal information, the
purpose of processing, the circumstances of processing and your interest in
the confidentiality of your personal information.
e. The storage and reading of cookies in accordance
with Section 5.c. is based on § 25 TDDDG (in Germany) or § 165 Abs. 3
TKG (in Austria).
8. Deleting your personal data
Your IP address and the name of your Internet service provider, which we
store for security reasons, are deleted after seven days. Moreover, we
delete your personal information as soon as the purpose for which it was
collected and processed has been fulfilled. Beyond this time period, data
storage only takes place to the extent made necessary by the legislation,
regulations or other legal provisions to which we are subject in the EU or
by legal provisions in third-party countries if these have an appropriate
level of data protection. Should it not be possible to delete data in
individual cases, the relevant personal data are flagged to restrict their
further processing.
9. Rights of the Data Subject
a. As a data subject affected by data processing,
you have the right to information (Section 15 GDPR), Correction (Section 16
GDPR), Deletion (Section 17 GDPR), Restricted processing (Section18 GDPR)
and Data Transferability (Section 20 GDPR).
b. If you have consented to the processing of your
personal information by us, you have the right to revoke your consent at any
time. Your revocation does not affect the legality of the processing of your
personal information that took place before your consent was revoked. It
also has no effect on the continued processing of the information on another
legal basis, such as to fulfill legal obligations (see section titled "Legal
Foundation of Processing").
c. Right to object
For reasons relating to your particular situation, you have the
right to file an objection at any time to the processing of personal data
pertaining to you that is collected under Section 6 Clause (1e) GDPR (data
processing in the public interest) or Section 6 Clause 1 f) GDPR (data
processing on the basis of a balance of interests). If you file an
objection, we will continue to process your personal data only if we can
document mandatory, legitimate reasons that outweigh your interests,
rights and freedoms, or if processing is for the assertion, exercise or
defense of legal claims. To the extent we use your personal data for
direct marketing based on legitimate interests, you have the right to
object at any time without giving reasons.
d. We ask you to address your claims or declarations to the
following contact address if possible:
dialog@mercedes-benz.com
e. If you believe that the processing of your
personal data violates legal requirements, you have the right to lodge a
complaint with a competent data protection supervisory authority (Art. 77
GDPR).
10. Newsletter
If you subscribe to a newsletter offered on our website, the information
provided during registration for the newsletter will be used solely for the
purpose of mailing the newsletter unless you consent to its use for
additional purposes. You may cancel the subscription at any time by using
the option to unsubscribe contained in the newsletter.
11. Mercedes-Benz Group AG's Central Registration
Service
With the Central Registration Service offered by Mercedes-Benz Group AG, you
can sign up for every website and application belonging to the Mercedes-Benz
Group and its brands that are connected to the service. The applicable terms
of use contain specific data protection provisions. Those terms of use can
be found on the registration pages of affiliated websites and applications.
12. Data transmission to recipients outside
the European Economic Area
a. When using service providers (see section
4. d.) and passing on data to third parties based on you consent (see
section 3.c.), personal data may be provided to recipients in countries
outside the European Union ("EU"), Iceland, Liechtenstein and Norway (=
European Economic Area) are transferred and processed there, in particular
USA, India. Further countries are listed in our Consent Management System
under "Settings" in the footer at the bottom of the website.
b. In the following countries, from the EU's point
of view, there is an adequate level of personal data protection (so-called
"adequacy"), in compliance with EU standards: Andorra, Argentina, Canada
(limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New
Zealand, Switzerland, United Kingdom (UK), United States of America (USA;
limited) Uruguay. We agree with other recipients on the use of EU standard
contractual clauses, binding corporate rules or other applicable instruments
(if any) to create an "adequate level of protection" according to legal
requirements. For more information, please use the contact details given in
section 9.d. above.
13. Details of joint processing - data sharing on the Mercedes-Benz
Community webpages
The Mercedes-Benz Community and the correspondingly marked webpages are
operated jointly by Mercedes-Benz AG and Mercedes-Benz Heritage GmbH. As a
result, both companies are jointly responsible for the processing of
personal data.
As part of this cooperation, website tracking data generated on the
Mercedes-Benz Community websites can be shared with Mercedes-Benz Heritage
GmbH with the corresponding, optional consent of the users. This data
includes information about user behavior on the websites, such as pages
visited, length of stay and interactions. The purpose of sharing this data
is to enable optimal use of our websites and to continuously improve them.
Further details on joint responsibility can be found in the PDF document
below.
Details of joint processing - Data sharing within the Mercedes-Benz
Community (PDF)
Last update: November 2024
Click to open CCPA & CPRA Privacy Statement for California
Residents
Click for information on data processing by Mercedes-Benz Japan
G. K.
and Mercedes-Benz AG regarding website visits
to mercedes-benz.co.jp