The party responsible within the meaning of the General Data Protection Regulation
(GDPR) is:
Mercedes-Benz AG (“We”)
Mercedesstraße 120
70372 Stuttgart
Germany
Email: dialog@mercedes-benz.com
Data Protection Officer:
Mercedes-Benz Group AG
Chief Officer Corporate Data Protection
HPC E600
70546 Stuttgart
Germany
Email: data.protection@mercedes-benz.com
1. Data protection
We appreciate you visiting our website and your interest in the products we offer.
Protecting
your personal data
is very important to us. In this Privacy Policy, we explain how we collect your personal
information, what we do
with it, for what purposes and on what legal foundation we do so, and what rights you
have
on
that basis. We
will also refer you to our Data
Protection Policy (PDF)
Our Privacy Statement on the use of our websites and the Daimler AG Data Protection
Policy do
not
apply to your
activities on the websites of social networks or other providers that can be accessed
using
the
links on our
websites. Please read the data protection provisions on the websites of those
providers.
2. Collection and processing of your personal data
a. Whenever you visit our websites, we store certain information about the browser and
operating
system you are
using; the date and time of your visit; the status of the interaction (e.g. whether you
were
able to access the
website or received an error message); the usage of features on the website; any search
phrases
you entered; how
often you visit individual websites; the names of the files you access; the amount of
data
transferred; the Web
page from which you accessed our website; and the Web page you visited after visiting
our
website, whether by
clicking links on our websites or entering a domain directly into the input field of the
same
tab (or window) of
the browser in which you have our websites open. In addition, we store your IP address
and
the
name of your
Internet service provider for seven days. This is for security reasons; in particular,
to
prevent and detect
attacks on our websites or attempts at fraud.
b. We only store other personal data if you provide this data, e.g. as part of a
registration,
contact form,
chat, survey, price competition or for the execution of a contract, and even in these
cases
only
insofar as this
is permitted to us on the basis of a consent given by you or in accordance with the
applicable
legal provisions
(see section 7).
c. You are neither legally nor contractually obligated to share your personal
information.
However, certain
features of our websites may depend on the sharing or personal information. If you do
not
provide your personal
information in such cases, you may not be able to use those features, or they may be
available
with limited
functionality.
3. Purposes of use
a. We use the personal information collected during your visit to any of our websites to
make
using them as
convenient as possible for you and to protect our IT systems against attacks and other
unlawful
activities.
b. If you share additional information with us – for example, by filling out a
registration
form,
contact form,
chat, survey, contest entry or to execute a contract with you – we will use that
information
for
the designated
purposes, purposes of customer management and – if required – for purposes of processing
and
billing and
business transactions within the required scope in each instance.
c. For other purposes (e.g. display of personalized content or advertising based on your
usage
behaviour), we
and, if applicable, selected third parties, use your personal data if and to the extent
you
give
your consent
through our consent management system.
d. In addition, we use personal data to the extent that we are legally obliged to do so
(e.g.,
storage for the
fulfilment of commercial or tax-related retention obligations, release in accordance
with
official or judicial
orders, e.g. to a law enforcement authority).
4. Transfer of personal data to third parties; social plug-ins; use of service
providers
a. Our websites may also contain an offer of third parties. If you click on such an
offer, we
transfer data to
the respective provider to the required extent (e.g. information that you have found
this
offer
with us and, if
applicable, further information that you have already provided on our websites for this
purpose).
b. When we use social plug-ins on our websites from social networks such as Facebook and
Twitter,
we integrate
them as follows:
When you visit our websites, the social plug-ins are deactivated, i.e. no data is
transmitted
to
the operators of
these networks. If you want to use one of the networks, click on the respective social
plug-in
to establish a
direct connection to the server of the respective network.
If you have a user account on the network and are logged in when you activate the social
plug-in, the network
can associate your visit to our websites with your user account. If you want to avoid
this,
please log out of
the network before activating the social plug-in. A social network cannot associate a
visit
to
other
Mercedes-Benz Group websites until you have activated an existing social
plug-in.
When you activate a social plug-in, the network transfers the content that becomes
available
directly to your
browser, which integrates it into our websites. In this situation, data transmissions
can
also
take place that
are initiated and controlled by the respective social network. Your connection to a
social
network, the data
transfers taking place between the network and your system, and your interactions on
that
platform are governed
solely by the privacy policies of that network.
The social plug-in remains active until you deactivate it or delete your cookies (see
section
5.d).
c. If you click on the link to an offer or activate a social plug-in, personal data may
reach
providers in
countries outside the European Economic Area that, from the point of view of the
European
Union
("EU"), may not
guarantee an "adequate level of protection" for the processing of personal data in
accordance
with EU standards.
Please remember this fact before clicking on a link or activating a social plug-in and
thereby
triggering a
transfer of your data.
d. We also use qualified service providers (e.g., IT service providers, marketing
agencies )
to
operate, optimize
and secure our websites. We only pass on personal data to the latter insofar as this is
necessary for the
provision and use of the website and its functionalities, for the pursuit of legitimate
interests, to comply
with legal obligations, or insofar as you have consented there to (see section 7). You
will
find
more
information regarding recipients of personal data in our consent management system.
5. Cookies
a. Cookies may be used when you are visiting our websites. Technically, these are
so-called
HTML
cookies and
similar software tools such as Web/DOM Storage or Local Shared Objects (so-called "Flash
cookies"), which we
collectively refer to as cookies.
b. Cookies are small files that are stored on your desktop, notebook or mobile device
while
you
visit a website.
Cookies make it possible, for example, to determine whether there has already been a
connection
between the
device and the websites; take into account your preferred language or other settings,
offer
you
certain certain
functions (e.g. online shop, vehicle configurator) or recognize your usage-based
interests.
Cookies may also
contain personal data.
c. Whether and which cookies are used when you visit our websites depends on which areas
and
functions of our
websites you use and whether you agree to the use of cookies that are not technically
required
in our Consent
Management System.
d. The use of cookies also depends on the settings of the web browser you are using
(e.g.,
Microsoft Edge, Google
Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preset to automatically
accept
certain types of
cookies; however, you can usually change this setting. You can delete stored cookies at
any
time. Web/DOM
storage and local shared objects can be deleted separately. You can find out how this
works
in
the browser or
device you are using in the manual of the learner.
e. The consent to, and rejection or deletion of, cookies are tied to the device and also
to
the
respective web
browser you use. If you use multiple devices or web browsers, you can make decisions or
settings
differently.
f. If you decide against the use of cookies or delete them, you may not have access to
all
functions of our
websites or individual functions may be limited.
6. Security
We take technical and organizational security measures in order to protect your
information
managed by us from
being tampered with, lost, destroyed or accessed by unauthorized individuals. We are
continuously improving our
security measures in line with technological advancements.
7. Legal Foundations for Processing
a. If you have given us your consent to process your personal information, then that is
the
legal
foundation for
processing it (Art. 6, para. 1, letter a, of the EU's General Data Protection
Regulation, or
GDPR).
b. Art. 6 (1) b GDPR constitutes the legal basis for the processing of personal data for
the
purposes of
initiation or fulfilment of a contract with you
c. If processing your personal information is required to fulfill our legal obligations
(e.g.
data retention), we
are authorized to do so by Art. 6, para. 1, letter c, of the GDPR.
d. Furthermore, we process personal information for purposes of protecting our legitimate
interests as well as
the interests of third parties in accordance with Art. 6, para. 1, letter f of the GDPR.
Examples of such
legitimate interests include maintaining the functionality of our IT systems as well as
the
(direct) marketing
of our products and services (to the extent not covered by your consent) and those of
third
parties and the
legally required documentation of business contacts. As part of the consideration of
interests
required in each
case, we take into account various aspects, in particular the type of personal
information,
the
purpose of
processing, the circumstances of processing and your interest in the confidentiality of
your
personal
information.
8. Deleting your personal data
Your IP address and the name of your Internet service provider, which we store for
security
reasons, are deleted
after seven days. Moreover, we delete your personal information as soon as the purpose
for
which
it was
collected and processed has been fulfilled. Beyond this time period, data storage only
takes
place to the extent
made necessary by the legislation, regulations or other legal provisions to which we are
subject
in the EU or by
legal provisions in third-party countries if these have an appropriate level of data
protection.
Should it not
be possible to delete data in individual cases, the relevant personal data are flagged
to
restrict their further
processing.
9. Rights of the Data Subject
a. As a data subject, you have the right of access (Art. 15 GDPR), right to rectification
(Art.
16 GDPR), right
to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR) and right
to
data
portability (Art.
20 GDPR).
b. If you have consented to the processing of your personal data by us, you have the
right to
revoke your consent
at any time. The legality of processing your personal data before revocation remains
unaffected.
We may further
process such data pursuant to another applicable legal basis, e.g. for the fulfilment of
our
legal obligations
(cf. section "Legal bases of processing").
c. Right to object
For reasons relating to your particular situation, you have the
right
to
file an
objection at any time to the processing of personal data pertaining to you that is
collected
under Section 6
Clause (1e) GDPR (data processing in the public interest) or Section 6 Clause 1 f) GDPR
(data
processing on the
basis of a balance of interests). If you file an objection, we will continue to process
your
personal data only
if we can document mandatory, legitimate reasons that outweigh your interests, rights
and
freedoms, or if
processing is for the assertion, exercise or defense of legal claims. To the extent we
use
your
personal data
for direct marketing based on legitimate interests, you have the right to object at any
time
without giving
reasons.
d. We ask you to address your claims or declarations to the following contact address if
possible: dialog@mercedes-benz.com
e. If you believe that the processing of your personal data violates legal requirements,
you
have
the right to
lodge a complaint with a competent data protection supervisory authority (Art. 77
GDPR).
10. Newsletter
If you subscribe to a newsletter offered on our website, the information provided during
registration for the
newsletter will be used solely for the purpose of mailing the newsletter unless you
consent
to
its use for
additional purposes. You may cancel the subscription at any time by using the option to
unsubscribe contained in
the newsletter.
11. Mercedes-Benz Group AG's Central Registration Service
With the Central Registration Service offered by Mercedes-Benz Group AG, you can sign up
for
every website and
application belonging to the Mercedes-Benz Group and its brands that are connected to
the
service. The
applicable terms of use contain specific data protection provisions. Those terms of use
can
be
found on the
registration pages of affiliated websites and applications.
12. Data transmission to recipients outside the European Economic Area
a. When using service providers (see section 4. d.) and passing on data to third parties
based on
you consent
(see section 3.c.), personal data may be provided to recipients in countries outside the
European Union ("EU"),
Iceland, Liechtenstein and Norway (= European Economic Area) are transferred and
processed
there, in particular
USA, India.
b. In the following countries, from the EU's point of view, there is an adequate level of
personal data
protection (so-called "adequacy"), in compliance with EU standards: Andorra, Argentina,
Canada
(limited), Faroe
Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland,
Uruguay. We
agree with
recipients in other countries on the use of EU standard contractual clauses, binding
corporate
rules or other
applicable instruments (if any) to create an "adequate level of protection" according to
legal
requirements. For
more information, please use the contact details given in section 9.d. above.
Last update: February 2022
